We’re pushing the benefits of “effective video” hard here.  But what are the building blocks of effective video?

  1. Relevant content.
  2. Appealing style.
  3. Effective delivery to targets.
  4. Effective Call to Action.
  5. Relevant to objectives (strategic).
  6. Measurable results.
  7. Achievable: time, effort, cost.

Easy right?  Not really, but fortunately some terrific tools have been developed that will help us build an effective video strategy for your clients.  We can work together to create custom videos that work for you and your clients.